Task 1 - Goal + Highlight Posts
I think that a full broadcast highlight video like this doesn’t work on Instagram, but would instead use a post like this to direct traffic toward it on YouTube
Task 2 - Austin FC Academy Tournament Social Plan
Social Overview:
Asana is my current Social Planning platform of choice, so I laid out these plans as I would irl. The calendar view, along with the tasks and tagging system is pretty powerful.
Lime Green tasks are planned posts for Austin FC, Dark Green for Academy, and Yellow for Q2.
Grey is general events for the team to be aware of, they are date references and don’t have posts associated with them.
Coverage:
Task 3 - Playoffs Launch Content w/ Players
Overall Concept:
Provide each player with a hype graphic and a video, that lets them shoutout a specific place/neighborhood in Austin! Each player can do a collab post with the club on Instagram, creating a fresh start on the feed and a strong launching point for any playoff branding styles/hashtags/messaging.
Content:
I attached a few references for how the graphic could be set up. Overall there would be a main shot for each player, and then surrounding elements unique to them and unique to their neighborhood. Any playoff specific design elements can be introduced here!
The core video would feature team shots and overall shots of Austin, but then have empty sections to be filled in with individual player highlights + stylistic shots as well as shots for their neighborhood. Any potential playoff video looks or edits that will be used can be introduced here!
Each post will be a swipe, starting with the graphic and then following with the video.
Expansion:
Lastly, this format allows flexibility in potential expansion. Q2, Yeti, or any other brand sponsor can be a part of the trend. The club can also shoutout fan groups or super fans, and potentially local businesses like bars that host watch parties. Most importantly, individual fans can jump in and say they are playoff ready and are excited to support Austin on the biggest stage!
Copy Examples:
Ladybird Lake is playoff ready, Austin is playoff ready! #VERDEPlayoffs
Zilker Park is playoff ready, Austin is playoff ready! #VERDEPlayoffs
Matthew McConaughey is playoff ready, Austin is playoff ready! #VERDEPlayoffs
Q2 is playoff ready, Austin is playoff ready! #VERDEPlayoffs
Bonus
When tagging players on my sample highlight posts I ended up getting likes from Diego and Sebastián 😆 Didn’t mean for any confusion, but I guess I have the brand down decently already 🤪